The art of persuasion represents the history of shrewd but diplomatic manipulation -- getting people over the fence and onto your side without the use of force. Its ultimate goal is basic, but difficult: To convince your audience to internalize your argument, then embrace it as a part of their core belief system.
In his book, Influence: the Psychology of Persuasion, author Robert Cialdini defines six weapons of influence: reciprocation, commitment/consistency, authority, social validation, scarcity, and liking/friendship. Below, we’ll look at a number of persuasive techniques and how some of Cialdini’s "weapons" can be applied, along with some hints from Aristotle and one rather innovative technique offered up by two guys with distinctly Hollywood backgrounds.
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