Ponder the title for a minute, Lottery of Life. What does it mean to you? Sometimes it takes an image to show us how incredibly blessed we are. These are very heartfelt pictorial billboards created by a Swedish Advertising Agency. They are working with Save the Children. It is an international program that aims to support children throughout the world who have much less than us.
This is amazing work and very creative.
Advertising Agency: Lowe Brindfors, Sweden
Creative Directors: Villard, Bartholf
Copywriter: Stefan Pagreus
Art Directors: Pelle Lundquist, Emmeli Österdahl
Photographer: Stockfoto
Typographer: Ola Lanteli
For more info, visit here.
