The Emotions of Color in Commerce

"We usually associate fast food brands with warm, bright colors because they catch our attention. Vibrant tones are, in fact, well received by just about everyone. More often than not, fast food is an impulse buy: while driving down the road, the flash of gold or red catches our eye and our ravenous hunger sets in, not to be satisfied until we've chowed down into a Big Mac.

Imagine if McDonald's changed out the golden arches for muted blue ones. The restaurant would lose the pizzazz and immediacy of the promise. The arches would blend in with the sky and competitors' brands would stand out and take the lead.

Blue represents security and solid stability. Because of this, banks often use blue in their visual brand marks. The light blue color Pepsi used in the Pepsi Refresh project was a nice modern blue, which stands for health, wellness, and balance.

As we all know, green has become a very important color and word in the last decade. Companies that want to be known as “green” often incorporate the color into their palette. On the other end of the spectrum, red is one of the colors most widely used in advertising. It is everywhere from fast food to lipstick, and red stands for passion, love, food, and vitality."
via themcreativegroup.com